Britain’s Prince William on Thursday launched a “prestigious” environmental prize aimed at turning “pessimism into optimism” by rewarding innovative solutions to the planet’s biggest problems.
The Earthshot Prize will present five £1 million ($1.3-million, 1.1-million-euro) awards each year for the next 10 years, to “incentivise change and help to repair our planet,” said his office in London.
The jury will include a host of high-profile global figures, including Queen Rania of Jordan, Australian actress Cate Blanchett, British naturalist David Attenborough and the Colombian singer Shakira.
Kensington Palace described it as the “most prestigious global environment prize in history” and said it was inspired by US president John F. Kennedy’s “Moonshot” project in the 1960s to put a man on the moon.
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